October 19, 2021
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A landing page where the audience first sees after landing on websites. The first and primary goal of creating a landing page is to convert the audience into the reader, customer, subscriber, etc. Generally, creating a landing page will help you to generate leads for your business. For many of us, it is difficult to identify the difference between Landing Page and Homepage. The landing page is composed of various parts such as image slider, text, and call-to-action button and designed to fulfill a specific target.
Before any action, you should define your goal of creating a landing page. The goal of your landing page should match your advertising goal. If you keep your advertising goal in mind, you can use better equipped to create a landing page that will reach said goal.
Pay attention if you’re using a landing page builder, choose a template that will fit both your goal and advertising. Choose the right tools to create a landing page that will help you to improve conversion rates.
One of the essential steps to creating a landing page is choosing the right tool. There are many tools that have all the elements needed to design a landing page that will help you to save time and money.
Images are a vital part of the landing page, and you should put the time to make them. Images should be relevant to your subject and goal to persuade the audience well. Don’t muddy up your landing page with a lot of copies and images; keep it simple to make it effective.
Creating a landing page is very important, but if you are looking to improve your conversion rate, you should optimize it. In order to optimize the landing page, you must keep it up to date.
Too many companies send their advertising, email, or social media traffic to their homepage. This is a huge, powerful opportunity. When you know a stream of targeted traffic will be coming to your website, you can increase the generated lead to convert that traffic into real customers with a landing page. Using the landing page allows you to persuade the customer to come to your main website.
My first foray into UI/UX was self-taught and self-funded. Over the years, I have helped spearhead large rebranding efforts through design and user-centric strategies. I have been able to hone my experience in design strategy through a diverse portfolio that ranges from enterprise government security systems to gaming microsite. I am incredibly excited to join a global team of brand architects to redefine brand experiences.
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