Libra

Libra digital bookstore is a mysterious land for reading, offering a collection of quality books and reasonable prices, allowing users to buy subscriptions and physical books.

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What is  Libra  ?

Libra digital bookstore is a mysterious land for reading, offering a collection of quality books and reasonable prices, allowing users to buy subscriptions and physical books.

The idea was to build the app to become the sole and state-of-the-art solution for targeted publishers to publish and professionally present their work. Regarding the retail side of the business, the target market was all Farsi/Persian-speaking folks across the globe. This platform acts as a national index adhering to the global standards (OAI-PMH), enabling users to discover any publishes. On this platform, publishing e-books and audiobooks will be done in a very smooth and seamless way.

Design Process

Methodology

So here, we have used human-centered design ideology.

Discover

- Competitor Analysis
- User Interviews
- Surveys

Define

- User Personas
- Affinity Mapping
- Problem statement
- UX strategy

Develop

- Ideation
- Userflow
- Wireframing
- Hi-fidelity prototype

Deliver

- Usability Testing
- Implement

Discover
Research & Insights

User research attempts to understand user behavior by gathering and synthesizing data and hence help and perspective other than mine.

Competitive Analysis

We did a competitor analysis to understand competitors’ strengths and weaknesses compared to our product. Also, this analysis was significant because it helped us recognize how we could enhance the business strategy.

We downloaded and then analyzed apps; three were direct competitors in Iran, and the others were competitors in the international market. We compared the User experience of each competitor’s app as a new user and a returning user. What’s more, We also juxtaposed negative comments from the Appstore and Android Play Store to get the essence of what the users struggle with the most while using them and what they are not too keen on.

Interviews

User interviews were conducted to aid qualitative research. From the 6 user interviews, it was clear that there were common pain points while using any digital book reader for the user across the board. This helped me understand the core needs and requirements of the user so I could narrow down what features to add and which parts to focus on while designing to ensure a smooth experience for the end user.

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